Now that Windows 8 has achieved Release Preview, it has been revealed that the much talked about ‘Do not track’ option will be turned on by default inside the new Windows 8 OS.
Windows 8 To Have Do Not Track By Default
After announcing the official release of the Windows 8 Relase Preview, Microsoft also said Internet Explorer 10 under Windows 8 will have the ‘Do not track’ option switched on by default. ‘Do not track’ is a newly propsed option that stops ads from following your surfing after you have left the webpage from where they originate. This allows users to protect their privacy from prying digital eyes.
Microsoft calls this a milestone in the advances in security and privacy features. Even though IE10 is not going to be the first browser with DNT turned on by default. If for some reason surfers want to disable DNT on their browser, they will be able to do that as well.
The idea of the DNT technology was based on the December 2010 report from the FTC commission that asked the combined advertising companies to come up with a unified choice mechanism for consumers to opt in and out of behavioral advertisement targetting, Microsoft told the press. As a result, Microsoft added the DNT feature to Internet Explorer 9 shortly afterwards in February 2011.
The company also said that apart from the DNT feature, the Tracking Protection Lists feature found in the IE9 browser will also be found on the IE10 browser. However, Microsoft does bring our attention to the fact that browsers with DNT are only one half of the process. Website owners and advertisers need to come to a common understanding of what to do when it detects the DNT signal from the browser. Rather, what not to do when they detect it.
According to the official statement made by the Windows 8 maker, there is not agreed on definition of Do Not Track as of yet. They intend to push for this definition by leveraging their influence over the advertising and software industry.