Microsoft is now getting aggressive about expanding its retail footprint ahead of the Windows 8 launch.
Microsoft Expanding Retail Presence To Deploy Windows 8
Microsoft is currently on hiring mode and it is specifically hiring to fill up positions at pop-up stores all over the major markets, especially where it does not have a presence already. Tech site The Verge reported this earlier citing job opening posted by Microsoft.
Some of the new areas to see some Microsoft branded retail action include New York City and San Francisco. These stores will not only be used to promote and sell Windows 8 but also to display and demo their new devices such as the Surface tablets, Windows Phone based smartphones and also new peripherals like Wedge Touch Mouse and Keyboard.
Microsoft has already mentioned earlier that Surface tablets will only be available through Microsoft’s physical retail locations. So the 12 new additional stores will also help boost sales during the all important holiday buying season. When the media reached out to Microsoft for comments, a company representative got back confirming the news of new stores but not specifying how many stores were to actually come up. Retail strategists suggested that Microsoft would be doing a good thing by setting up these stores because they create a sense of urgency to buy amongst customers. This would help Microsoft push more Windows 8 sales.
Selling the Surface only through its own branded stores might look like it will prevent the tablets from achieving greater sales but then such scarcity can also be helpful. It will create an exclusivity around the product and push the crowds to the stores where other products will also get visibility and sales. Surface is after all just an aid to help Microsoft sell everybody on Windows 8. So right now they just have to create a lot of buzz in the market to make sure there’s enough interest in Windows 8 when it is released on 26th October.