Nokia has finally revealed that their new Lumia Windows 8 smartphones will be going on sale in November, which means soon after that late October Windows 8 release.
Nokia’s new all colorful Lumia handsets running Windows Phone 8 will be going on sale in November, soon after the 26th October General Availability launch of Windows 8. This means it will be going head to head with the likes of the Samsung Galaxy S III and the iPhone 5 right ahead of the holiday season shopping marathons. The Lumia 920 and 820 both represent the Finnish (former) phone giant’s last kindling of hope to regain some foothold in the market.
Nokia published the Lumia 920 and 820 earlier this month but did not provide any pricing or availability details. The company published these details on its website this Thursday and it seems like the price is going to be cheaper than the iPhone 5 but it will be higher than the Samsung Galaxy III in some of the global markets. Analysts believe this to be a folly and think that Nokia is aiming to too high with the price and this might lead to their downfall. Britsh consultancy CCS Insight head of Research Ben Wood had this to say on the matter —
“Nokia will find it difficult to command a premium overSamsung’s Galaxy S III which is the pricing benchmark for a non-Appleflagship smartphone,”
Galaxy S III runs on Google’s Android platform and it is considered to be the top model for the platform by many. It was launched this May and has sold over 20 million units in its initial three months. Compared to that, Apple has reportedly sold 5 million iPhone 5 units in a mere three days after the launch, breaking all previous records. So Nokia has a tough battle ahead of it when it comes to capturing any part of the smartphone market.
Windows 8 is also representative of Microsoft’s effort to come back in to the smartphone and new-age mobile device playground. So their collaboration with Nokia is of significant importance to both companies. Together, they both must hope that the Lumia 920 and 820 does well in the market. However, Microsoft has a lot more support for its new platform than Nokia does for its phones. So it is entirely possible that Nokia will be pushed out of the market eventually.
It would be a shame if that happens because the Lumia phones are really great phones and after the iPhone they were the first smartphones in the market that completely broke away from the contemporary trends and did something new. The Lumia phones are well built pieces with a fresh feel to them that no Android phone has at the moment. Nokia has been the world’s largest phone maker for a long time and its expertise in developing extremely hardy and well-performing phones is quite visible in its products. But they completely failed to make the jump when it came to the new generation of software dominated smartphones. Their experiments with a fledgling Symbian development trying to catch up and then the Maemo simply took away precious R&D time from the company.
Windows Phone is currently at 3 percent of global smartphone market and Android is in the lead with about two thirds of all sales. Apple is holding fast at number two and is the number one in terms of a single company selling a single line of smartphones. In terms of the entire market Apple holds about one quarter of the global whole. The iPhone 5 has generated the expected amount of buzz in the market, with 10,000 preregistration in just the city of Belgium and the familiar long queues outside of the Apple Stores everywhere. Nokia in the meantime hopes to compete with their lower price. However, analysts are hardly impressed and many have said that it lacks the “wow” factor in terms of any of the features that sets it apart from its competitors. It seems like we will just have to wait and see whether the consumers warm up to Nokia.