Microsoft has set up a new studio in London that will mainly focus on providing entertainment content for Windows 8 tablets.
Microsoft Focuses On Windows 8 Tablets With New Studio In London
Microsoft has set up a studio in London led by Lee Schuneman, formerly of Rare, to focus on Windows 8 tablets. According to Microsoft, the studio’s focus “will be to develop a long-term business with Entertainment as a Service at its core,” with an emphasis on tablets running Windows 8.
Windows 8 tablets form an important part of Microsoft’s gaming and video entertainment strategy as the ‘second screen’ to either a console or a desktop/laptop or both. With the innovative ‘Smart Glass’ app, the tablet play a major role in shaping the future of the companies gaming experience. Competitor Nintendo is already nearing the end of its own gaming tablet that will be acting as a controller for the upcoming Nintendo Wii.
There was no mention about the Smart Glass officially but Schuneman did mention “other platforms” when he talked about how excited he was to work with the studio. Clearly, Microsoft will try its best to leverage everything it can to push out a great tablet experience for Windows 8. It is going to be one of the major factors for the company to push back the competition posed by Apple and Google with their iPad and sundry Android tablets respectively.
The studio is set to open in November, right after the official Windows 8 general availability on 26 October. The studio will be initially housed along with Microsoft Studios at Great Pulteney Street in London and will later be moved to a different location.
Apple has already proven with the iPad that there exists a large market of casual gamers who love playing games on their tablets. The games of course have to well designed and suited to touchscreen-based play but then there’s no dearth of successful examples out there, given the popularity of such games as Angry Birds and Plants Vs. Zombies.