As more details emerge about Windows 8, new information released about the Windows Store reveal that there will be a trial period for paid apps that will be available to customers who wish to try out an app before buying it.
New Try Before You Buy System On Windows Store Coming Up Next
Windows 8 might soon allow customers to try out an app before making the full purchase. This would be quite a safeguard against customer dissatisfaction and will also help developers of paid apps avoid negative reviews from dissatisfied customers. Microsoft released this information in a recent post about the Windows Store.
We now know that the minimum price for a Windows 8 app would be $1.49 and the maximum will be $999. But the built in trial system is likely to cause another round of debates and speculations as the industry tries to decided whether or not it is a good idea on Microsoft’s part.
The details about this opt-out feature are not entirely clear but the image that has been provided in the blog post shows a drop down option for developers when they are choosing their app’s pricing. This suggests that the 7day trial might be only one of the several options available to the consumer. After all, there have been all sorts of applications that have come with a fortnight long or a month long trial period. If the developer feels it is necessary for the app to prove itself worthy over a longer period of time, then they should logically have the ability to set up higher trial periods.
Microsoft on its part emphasizes the value of trial offers in increasing the revenue for developers. There are going to analytics built in to the system that shows the conversion rates to the developer and inbuilt mechanisms will stop the apps from being launched on expiry of the trial. There will also be options to create in-app prompts that urge the user to buy the app.